Objectives with real numbers, real units, and real work attached. $68K of $80K MRR — the parent goal above, the tasks feeding it below, all on one page. Not an abstract percentage.
Real numbers, real units. $80K MRR, 20 retainer clients, 92% on-time delivery — whatever your team actually measures.
The objective becomes a piece of a larger strategic ambition. The relationship surfaces on both pages.
Tasks, Campaigns, and Opportunities that feed the measurement appear on the objective page. Progress is derived from the work, not typed.
Free forever. Real numbers, real units. No abstract percentages.
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$86K of $80K MRR — and the renewal that just closed. 14 of 20 client engagements — and the proposal you sent Tuesday. 92% of milestones shipped on time — and the sprint that just finished. 47 of 60 customer interviews — and the call that just got booked. 7 of 10 features shipped this quarter — and the PR that merged yesterday. The headline-OKR-percentage you'd otherwise refresh in March — and the daily work feeding it on the same page.
Objectives use real units — $80K MRR, 20 retainer clients, 92% on-time delivery — not an abstract 75%. You measure the thing you actually track.
Because in most tools they are — the number lives on one page and the work on another. Here the tasks, campaigns, and opportunities feeding an objective sit on the same page, and progress is derived from that work instead of typed in.
A goal is the ambition; an objective is the measurable bridge between it and the work — linked up to the goal, and down to the tasks that move it.