In a time when we’re always connected, the importance of having a mobile-friendly and responsive website is clear. If users are unable to navigate your site on their smartphone or tablet, more than likely, you are missing out on opportunities. Is your website mobile-friendly?
Does your website have an SSL certificate? If not, Google and other search engines could be penalizing your site. In 2018, Google began enforcing SSL certificates in an effort to make the web more secure.
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. This year, Google released an update that puts more weight on the importance for fast page load speed.
How long does it take for your website to load?
Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.
Building relationships with authoritative websites is essential to your SEO success. Social media and local listing management are two of the many ways to start building your website’s authority.
When’s the last time you did a technical audit of your website? Keywords, metadata, structured data, schema/tags, images, duplicate content, redirects, 400/500 errors, these are all small, but fundamental pieces of technical SEO that Google and other search engines look at when ranking your website.
As the popularity of Alexa, Google Home, and Siri increases, the opportunity and impact for voice search will continue to rise. Many estimate that voice search will grow to 50% of all searches by 2020. According to backlinko.com, Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Now that you know some of the keys to SEO success, what’s next? Schedule a consultation with us below to start the conversion.