SEO Guide

Responsive Web

In a time when we’re always connected, the importance of having a mobile-friendly and responsive website is clear.  If users are unable to navigate your site on their smartphone or tablet, more than likely, you are missing out on opportunities.  Is your website mobile-friendly?  Take this test to find out.

Security

Does your website have an SSL certificate?  If not, Google and other search engines could be penalizing your site.  In 2018, Google began enforcing SSL certificates in an effort to make the web more secure, learn more here.

Site Speed

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page (GoogleBlog.com).  This year, Google released an update that puts more weight on the importance for fast page load speed.

How long does it take for your website to load?   Test your website speed here to find out.

Content

Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.

Link Building

Building relationships with authoritative websites is essential to your SEO success.  Social media and local listing management are two of the many ways to start building your website’s authority.

Technical SEO

When’s the last time you did a technical audit of your website?  Keywords, metadata, structured data, schema/tags, images, duplicate content, redirects, 400/500 errors, these are all small, but fundamental pieces of technical SEO that Google and other search engines look at when ranking your website.

Other trends…

Voice Search

As the popularity of Alexa, Google Home, and Siri increases, the opportunity and impact for voice search will continue to rise.  Many estimate that voice search will grow to 50% of all searches by 2020.  According to backlinko.com, Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length.

Video Content

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Conclusion

Now that you know some of the keys to SEO success, what’s next?  Schedule a consultation with us below to start the conversion.

What is responsive web design?

Responsive web design is the process of designing websites to be aesthetic on devices of all shapes and sizes, including desktops computers, mobile devices, tablets and even TVs.  Having a responsive website is important because it’s one of the major factors in SEO and can result in higher conversion rates and most importantly gives a better user experience for your visitors no matter where they’re visiting your site from.        

So how do you know if your website is responsive?  Don’t worry, you don’t have to go buying every type of device to test your website on.  There are many tools out there made to help you view and test your website on different devices.  The easiest way to see how your website looks is to inspect your website using Google Chrome’s DevTools which allows you to view your website on the most popular devices.    

In it’s simplest definition, responsive web design is making sure your website looks good on every type of device. Now the question is, is your website responsive? Contact us today to get a free website analysis and we’ll send you a report outlining how we can improve your web assets.

Why your business needs a website

Branding

This is your “Digital Business Card”. When done right, a good website will give your business a professional image. Your business will have increased Credibility.

Marketing

With a new website, you will have an opportunity to improve your sales and marketing.

Customer Service

Your web is “Always On”, giving your customers and potential clients access to you at all times. Self service is a luxury feature on your website and will take your service to the next level.

Showcase Your Work

A website can be a platform to showcase your work to potential customers.

Competition

Most likely your competitors are online.

People are searching for you and your services online. Can your potential customers find you?

Contact us today to discuss how we can work together